Researchers Find Racial Bias In Virtual Worlds

schliz at Slashdot.org writes “Real-world behaviours and racial biases could carry forward into virtual worlds such as Second Life, social psychologists say. According to a study that was conducted in There.com, virtual world avatars respond to social cues in the same ways that people do in the real world. Users, who were unaware that they were part of a psychological study, were approached by a researcher’s avatar for either a ‘foot-in-the-door’ (FITD) or ‘door-in-the-face’ (DITF) experiment. While results of the FITD experiment revealed no racial bias, the effect of the DITF technique was significantly reduced when the experimenter took the form of a dark-skinned avatar.”

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